Websites + Marketing for Therapists & Coaches

Websites that look like your clients belong there.

You've been putting off your website for two years. Let's fix that in two weeks. Professional sites for therapists who'd rather practice than post.

(yes, really. two weeks.)
PHOTO: Warm portrait of a BIPOC therapist in their office, natural light 400 × 500
PHOTO: Close-up of hands journaling, warm tones 280 × 240
PHOTO: Therapy office interior — plants, soft light, cozy chair 280 × 240
73%

of therapy clients Google their therapist before booking. What does your site say when they find you?

PHOTO: Person browsing on phone in a warm, lived-in space — maybe on a couch, scrolling 480 × 320

Most therapist websites look like they were built in 2016. Generic stock photos of white women on yoga mats. Cookie-cutter bios. A contact form buried three clicks deep. Your clients deserve better. You deserve better.

(01) What I Do

Your practice is specific.
Your website should be too.

02

Email Marketing

Build a list that grows. Lead magnets, newsletter setup, launch strategy. Turn expertise into content people want to read.

$750/mo See Details
03

Marketing Automation

Inquiry confirmations. Appointment reminders. Waitlist management. Get back 5-10 hours every week.

From $1,250 See Details

(02) The Work

Real sites for real therapists.

SCREENSHOT: Full homepage of rootedinreflection.org in a browser mockup — show the colors, the imagery, the personality 720 × 480
rootedinreflection.org

Rooted in Reflection

Xicana therapist · Cultural identity work

Cynthia's work is vibrant and rooted in her Xicana heritage. A beige website was never going to happen. This one matches her energy.

SCREENSHOT: wisemindtherapist.com homepage — clean, accessible, phone number prominent 480 × 320
wisemindtherapist.com

Wise Mind Therapist

DBT specialist · Crisis-accessible design

Phone number and consultation button above the fold. When someone's finally ready to reach out, you don't make them scroll.

SCREENSHOT: sofiamendozalcsw.com — warm, personal, speaks to first-gen professional women of color 480 × 320
sofiamendozalcsw.com

Sofia Mendoza, LCSW

BIPOC trauma therapist · First-gen professionals

Sofia works with first-generation professional women of color. The site speaks directly to the specific exhaustion her clients carry.

(03) The Difference

Not just another template.

^ never that
  • Imagery that represents your clients. Custom stock photography featuring Black, Latine, Asian American, LGBTQ+, and disabled individuals. Not another white woman on a yoga mat.
  • Copy that doesn't default to white norms. Language that reflects your approach and your community without sanitizing it for comfort.
  • Design that converts, not just decorates. Every layout decision — from where your phone number sits to how your specialties are organized — is intentional.
STOCK PHOTO: Black woman in thoughtful pose, warm studio lighting 260 × 320
STOCK PHOTO: Latine therapist at desk, plants in background 260 × 200
STOCK PHOTO: Two people in conversation, close crop, warm tones 260 × 200
STOCK PHOTO: Detail shot — hands holding a mug, journal on table, natural light 260 × 320

(04) The Shop

Stock photos that actually look like your clients.

Curated photo and video packs made for therapists, coaches, and wellness practitioners. Diverse. Beautiful. Ready to use.

PACK COVER: "Therapy in Color" — grid/collage of 4-6 diverse portrait thumbnails, warm tones, vibrant 400 × 300

Therapy in Color

BIPOC therapy & wellness portraits. Warm light, real expressions, diverse bodies and identities.

30 photos $79
PACK COVER: "The Healing Space" — therapy offices, calming interiors, plants, textures, soft natural light 400 × 300

The Healing Space

Therapy offices, waiting rooms, and calming interiors. The spaces where the work happens.

25 photos $59
PACK COVER: "Presence" — still frame from a video loop, soft motion blur, warm abstract background 400 × 300

Presence

Slow video loops for website hero backgrounds and social media. Calm, textured, alive.

8 video loops $99

Can't find what you need? I create custom packs for practices.

Free Tool

Answer 5 questions.
Get your homepage copy.

Tell me about your practice, your ideal client, and what you want people to feel. Our AI-powered tool writes your homepage copy in minutes — headline, bio, services, all of it.

  • 1 Watch a short video prompt from me
  • 2 Answer 5 questions about your practice
  • 3 Get custom homepage copy in your inbox
Start the Copy Generator →

Powered by VideoAsk. Takes about 5 minutes. No spam, ever.

it's actually fun, promise
IMAGE: VideoAsk preview — a still frame of you (Hazel) smiling warmly on camera, with the VideoAsk UI around it. Feels personal, not corporate. 480 × 400
PHOTO: Hazel — relaxed, warm portrait. Not a corporate headshot. Maybe at a desk, maybe outside. Show personality. This is THE trust-builder. 440 × 560

(05) About

Hi, I'm Hazel.

the person behind all this ↓

I spent a decade in tech marketing at companies like Automattic and StellarWP. Then I noticed that the therapists helping the most underserved communities had the worst websites.

So I started fixing that. Practice Presence exists because the people doing the most important mental health work — therapists serving BIPOC, LGBTQ+, immigrant, and marginalized communities — shouldn't have to choose between a $300 template and a $15,000 agency.

I bring the same marketing strategy that powered enterprise software companies to solo practitioners who actually need it. Every site I build is designed to make your ideal client feel seen before they ever pick up the phone.

"Hazel is a pure delight to work with. Her creative vision and attitude is always a welcome respite in my day." — Drew G, StellarWP
More About Me →

(06) Kind Words

"Her strategy skills will level-up your marketing with better content, data, and results."
— Kori Ashton, MaxCRO
"The end result is a well-oiled and powerful marketing engine that converts."
— Devin W, GiveWP
"Hazel is a skillful strategist and brand-whisperer whose sheer drive, creativity, and innovation will impress you."
— Joel L, StellarWP
"Hazel is a visionary leader with a remarkable ability to build diverse and effective teams."
— Kristen W, Automattic

(07) How It Works

Four steps. Three weeks.
Your time: about 4 hours total.

seriously, that's it
01

Book a 20-minute call

You tell me what's not working. I tell you if this makes sense. No pressure. No pitch.

02

Kickoff (1 hour)

We map out your site. You give me your content. I handle the rest.

03

Build (1.5 weeks)

I build your site. You check in once or twice. No meetings. No "design sprints."

04

Launch

Final review. Minor tweaks. Go live. Done.

(08) Pricing

Fixed pricing. No surprises.

Email Marketing

$750/month

$1,000 setup + $700/mo for months 2-3

  • 3-month list-building program
  • Lead magnet creation
  • Newsletter setup + strategy
  • Audience growth tactics
Learn More

Automation Sprint

$1,250

Starting price for a batch of automations

  • Inquiry confirmations
  • Appointment reminders
  • Waitlist management
  • Systems that talk to each other
  • Get back 5-10 hours/week
Learn More

(09) FAQ

Questions you're probably asking.

I'm already on Psychology Today. Why do I need a website?

Psychology Today is a directory — you're one of hundreds. Your own website lets you control your message, attract your ideal clients specifically, rank in Google for your specialty, and build trust before someone ever picks up the phone.

How do you get my content if I'm terrible at writing?

You don't need to be a writer. I'll guide you through a simple intake process, ask you the right questions, and turn your answers into professional copy. Most clients send voice memos or bullet points and I handle the rest.

Will my site look like everyone else's?

No templates here. Every site is custom-designed to reflect your practice, your personality, and your clients. I use culturally affirming imagery and design that actually represents the people you serve.

Can I see examples first?

Absolutely. Check out the portfolio section above, or book a call and I'll walk you through more examples that match your specialty.

What if I already have a website?

Great — we can rebuild it. Most therapists I work with have an existing site that's outdated, off-brand, or just not converting. I'll take what's working, fix what's not, and get you something you're actually proud of.

Do I need to be tech-savvy?

Not even a little. I handle all the technical stuff — hosting, domains, SSL, the works. You just need to show up for one kickoff call and answer my questions.

Let's build something that works.

Book a 20-minute call. Tell me what's not working. I'll tell you if a website makes sense for your practice. No pressure. No pitch. Just a real conversation.

Prefer email? hello@practicepresence.io

PHOTO: Casual shot of Hazel at work — maybe at a laptop, or reviewing designs. Warm, real, approachable. 400 × 320