I’ve built a lot of therapist websites. Here’s what I’ve learned about what actually gets people to pick up the phone — and what’s just noise.
The 5 must-haves
1. Phone number or booking link above the fold
When someone finally decides to reach out to a therapist, they’re not browsing. They’re ready. Don’t make them scroll past your life story to find out how to contact you.
Phone number. Booking button. Top of the page. Always.
2. A clear statement of who you serve
“I help people with anxiety” describes every therapist. “I work with first-generation Latina professionals navigating burnout and imposter syndrome” describes you. Specificity is what makes the right person think “this is my therapist.”
3. Mobile-responsive design
Over 70% of therapy website visitors are on their phones. If your site isn’t easy to read and navigate on mobile, you’re losing most of your potential clients before they even see your services.
4. An FAQ section
People have questions they’re too anxious to ask on a phone call. Do you take insurance? What does a first session look like? How much does it cost? Answer these on your site and you lower the barrier to reaching out.
5. Real imagery that reflects your clients
If you serve BIPOC communities, your website imagery should show BIPOC people. If you work with LGBTQ+ clients, they should see themselves on your site. Representation isn’t a nice-to-have — it’s what tells someone they’re welcome.
The 3 things you don’t need
A blog you’ll never update. An empty blog is worse than no blog. Skip it unless you’re committed to writing.
A massive photo gallery. One or two good photos beat ten mediocre ones. Quality over quantity.
An animated intro or video background. These slow your site down and nobody watches them. Fast-loading, clean, and clear wins every time.
Want a website with all five must-haves and none of the fluff? Let’s talk.